Guest houses offer a traditional form of overnight accommodation that in some cases, have struggled to adapt to the Internet. However, with a little bit of work, there’s no reason why you can’t use websites, apps and social media to drive a whole new generation of people to visit and stay in your guest house. Read on for a few tips.
Get your website right
It might seem obvious, but you’d be amazed how many guest houses run sub-standard websites that turn people away from them. If we could give you one piece of advice, it would be to make sure that your website works well and looks good on a mobile phone. Over 50% of all consumer web traffic now comes from mobile devices, and if using your site on one of these devices is a tricky experience then you could be turning away over half of your potential guests.
Consider an app
Used properly, an app can be a great way to drive repeat business. If you’ve never thought of having an app before and don’t know where to start, take a look at http://www.aquro.com/ for a few ideas.
The main advantage of an app is that you can use push notifications to talk to your customers about sales, events and other special offers that could attract them back for another stay. Driving repeat business is the secret to a successful long-term plan for your guesthouse and choosing an app can be a very successful way of doing this.
Hopefully, this whistle stop tour of promoting your guesthouse online has given you a few ideas that you’ll be able to put into practice. The world of online promotion is constantly changing and it’s vital that you overhaul your strategy regularly to make sure you don’t miss out on any opportunities.